Love whoever you want


This is the message chosen by Fabio Marras, a Cagliari-based photojournalist specialized in weddings, for his advertising campaign. The image shows us two marriages, one of which is celebrated between two men. By combining the commercial and social aims, the photographer wanted to launch an important message in support of egalitarian marriage.

“Although I know well that the marriage between people of the same sex is still not allowed – Fabio told us – I decided to use my profession for a purpose that was not purely commercial. A little ‘how to ask how to be useful to others with the means available. I fight the prejudices that have been part of my life, I have had and something is still latent. It was enough to ask oneself to identify with others: how would I feel, what would I try, in what situation would I be if I were that person? The biggest and most common mistake is to judge without knowing. You are wrong twice: you are stained with injustice and you are proud of your ignorance. When someone tells us something, the more striking it is the probability that it is not true. “

The campaign started on Facebook, continued on the CagliariAPP application and on a local Orticedrus magazine. But the biggest investment is certainly the one that saw the light on October 19, with two two road signs of six meters by three, installed in two key points of the city of Cagliari.


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